Case Study - Advantage Homes

Advantage Homes was experiencing the negative side effects of an inconsistent brand as well as weak Internet results. Not only was their print branding in conflict with their level of quality as a builder, they had little to communicate their unique selling proposition. Advantage Homes hired PM2studios.

PM2studios immediately went to work to improve their website presence by designing and building a new and better website (www.AdvantageHomesUSA.com) . We researched their top keywords and recently initiated an SEO campaign to improve their web presence. That campaign includes online PR, search engine optimization techniques and inbound marketing methods.

We then created en entirely new product presentation package that focuses on their most compelling marketing messages: Timeless Quality … Personalized Attention … and Energy Efficiency.

These themes are now precisely articulated in their collateral materials, their website presence, their inbound marketing and even in their onsite sales centers.

Rick Centra, President of Advantage Homes, said, “They have drastically improved our web presence, our collateral materials and our sales centers. The PM2 team consistently keeps their word and always delivers what they promise.