The process of positioning your service or product is essential. From brand strategy and creating a unique selling proposition (USP) to graphic design, logos and identity packages, your branding plan sets the mood and drives your company’s character.

PM2 partners with you to help you discover what you want your customers to perceive about your product or service as well as what they perceive. Branding is more than a logo or slogan; branding is STRATEGY! It’s the brains behind the design, the brawn behind the logo.

Ask about our Brand Audits. We will perform a comprehensive review of your brand to help you gain valuable insight into the mind of your customers and other key stakeholders. Brand Audit pricing varies depending on market size, client data base, and focus of conclusions.

With our Brand Audit, you will gain:

1. The results will be both qualitative (where possible, first person interviews) and quantitative (emails, direct mail, etc.)
2. Critical insight into customer’s perception of your compelling selling messages and into their degree of advocacy willingness. We will work to extract insights that will reveal their alignment with competitors.
3. You will gain valuable insight into the perceptions of key stakeholders concerning your brand, organizational reputation and why your clients chose you.
4. You will be able to understand the basis of trust your clients employ when making a buying decision of your nature.
5. You will see your branding and brand position from a new perspective and therefore, be able to take logical steps to improve both.

By laying a solid foundation of marketing strategy, your business can confidently build and grow on that groundwork. Once you know your customers and what you are really selling, the branding strategy is more likely to fall into place.

Our goal will be to help you honestly answer these questions.

1. Who is Your audience?
2. What about Your current brand is working and what is not working?
3. What is Your single, sustainable compelling selling message?
4. What makes Your company unique and how do you differentiate ourselves?
5. Why should potential customers buy from your business and not your competitor?

There are many elements that comprise Brand Strategy - click here for pricing

1. USP Discovery Development
2. Brand Identity Packages Graphic Design
3. Ad Design and Placement
4. Direct Mail
5. Logo Design
6. Offline Media

Call PM2 at 301-416-7861 today or email Brian Flook to arrange a Strategy Talk with one of our Business Development team.